Dove Deodorant’s new campaign challenges women to go sleeveless.

Fashion stylist Erin Walsh, is teaming up with Dove to give women the confidence to wear sleeveless looks by promoting Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.

The ‘sleevless campaign’ features an online contest, and the winner will fly to New York Fashion Week – plus get a VIP styling session with Walsh. To enters, consumers are being asked to share a picture or write a product review at Dove.com/SleevelessSummer.

“I love dressing my clients in sleeveless because it allows them to communicate both power and confidence, but the preparation can be just as important as the outfit. That’s why I’ve partnered with Dove Advanced Care Deodorant. Together we are challenging women to look and feel their best in sleeveless styles.”